You don’t have to shy away now from getting your everyday caffeine fix anymore as this Brilliant Black Toothpaste will ensure your pearl whites remain bright, naturally. This natural tooth whitening formula packed with healthy cocktail of natural ingredients promotes good oral health and strengthens gums. Activated charcoal is the secret ingredient in this toothpaste that binds to everything in its way – stains, plaque, stubborn tartar, bacteria, viruses and removes stains without the use of toxic chemicals or nasties resulting in shiny white teeth. Coconut oil, peppermint oil and tea tree oil in the formula keep your breath fresh while removing bacteria that cause plaque and tartar deposits. Free of fluoride, SLS (a common chemical foaming agent), parabens, peroxides or triclosan it’s natural formula delivers results — no smoke and mirrors necessary. Plus, the chic minimalist white packaging dresses up your medicine cabinet. It comes with a black bristle toothbrush and chic transparent case.
Activated Carbon : anti-bacterial, anti-fungal, negative ionic charges of charcoal bind to bacteria, plaque and tartar to remove stains and promote healthy pH levels in the mouth.
Coconut Oil : The natural antiviral, antibacterial, and antifungal properties found in coconut oil properties of coconut oil help to remove plaque that causes gingivitis as well as whiten teeth.
Peppermint Oil : A powerful antiseptic essential oil to help combat bad breath.
Tee Tree Oil : Tea Tree Oil’s anti-inflammatory antiseptic and germicidal properties help remove bacteria that causes plaque, receding gums and tartar deposits.
Baking Soda : Naturally whitens and polishes teeth. Helps to fight plaque which causes acid and dry mouth.
Xylitol : A unique birch-derived sugar that helps in remineralization to strengthen the enamel and fight caries that cause cavities up to one third from regular use. The natural sweetness helps ensure great taste.Note : Brush twice daily for results. Replace your toothbrush every three to four months.
Started by the sister duo Amra and Azra, Terra & Co is the classic case of a product born out of a need. Having worked in the cosmetics industry for over a decade, Amra was aware of the harmful ingredients found in most products. When she knew she was pregnant, her switch to a clean and green lifestyle was natural. During her pregnancy, she was looking for a natural teeth whitening, clean toothpaste but was disappointed with the available options in the market. She did some research, consulted experts and created her own DIY toothpaste using activated charcoal, coconut and tea tree oils. That’s when the idea of a natural toothpaste struck her and she launched Terre & Co with her sister Azra.